Intrapreneurship is a strategy for stimulating innovation by making better use of entrepreneurial talent inside your company. Intrapreneurship not only fosters innovation, it also helps employees with good ideas to better channel the resources of a corporation to develop more successful products.
Archive for July, 2009
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If you’ve ever seen the movie Rocky, you know what the eye of the tiger is all about. You get knocked down … but you get up again … and nobody is going to keep you down. That’s the eye of the tiger in action. It’s setting your eyes on the prize and going for [...]
What accounts for the difference between “Oh crap, it’s Monday” and “Thank God it’s Monday”? It’s your happiness. And, for your own emotional and mental health, you need to feel happy at work.
Often created through years of effort, refined by a continual pursuit of looking for ways to make shared tasks, processes and systems more effective while dealing with occasional conflict, channel strategies have much in common with marriages.
Movie trailers for business?
Perhaps the best way in today’s Internet era to connect with all of an organization’s publics, including the media, is to use a more contemporary approach for an online newsroom.
PM is short for Program Manager. That’s what I am. At Microsoft, the PM role is a fairly common role, and it can mean a lot of things, so I’ll explain a bit about what a PM does down below before we dive in. To bottom line it, you can think of a PM as a [...]
The Dreamboat and the Dreamliner … what went wrong?
To avoid the pitfalls of competing on price, salespeople are often told they need to “sell the value.” Another strategy is to “value-add,” by offering the customer extra services or product features without charge. While these strategies can be effective short-term, neither of these approaches produces a sustainable advantage. Selling the value implies that the [...]
Are you in a client relationship-based business such as advertising? Don’t let a recession or economic downturn turn your clients away.
By Dr. Woody Sears If you’re reading this, you owe someone back there a debt of gratitude for the advice, counsel, and concern-for-your-future invested in you. If someone cared enough about you to celebrate your successes but to be brutally honest when you screwed up, to refocus you when you lost your bearings or to [...]