Archive for February, 2010
Another customer walks out of the door or hangs up the phone vowing never to return to your place of business again. What’s the big deal? You can’t please everyone, right? There’s more where they came from, right?
One of the most difficult parts of a salesperson’s job is dealing with purchasing departments.
The right FIVE words are more powerful than five thousand. It’s more important than ever to tell your story—you just have to say it in a couple sentences or less. An interview by Nettie Hartsock with Bill Schley, author of “Why Johnny Can’t Brand” and “Micro-Script Rules”
Social networks are re-writing the rules of what best practices in marketing are. Listening is in, shouting is out.
I am your customer. I have a problem. I am looking for the best solution to my problem. You sell the best solution, but I don’t know that yet.
As a career counselor, I learned early on that the presenting problem might be masking the real issue and what a client doesn’t tell you may actually be key to getting “unstuck.”
Virtually all persuasive copy contains eight elements described in this article.
Featured interview with David Meerman Scott, bestselling author of, “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly.”
All decision making processes are both rational and emotional. These two processes are sometimes hard to separate but they are both at work, especially in complex sales cycle.