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Archive for February, 2010

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The Real Costs of Losing Customers

Another customer walks out of the door or hangs up the phone vowing never to return to your place of business again. What’s the big deal? You can’t please everyone, right? There’s more where they came from, right?

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Selling to Purchasing Departments

One of the most difficult parts of a salesperson’s job is dealing with purchasing departments.

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The Right Five Words are More Important than Five Thousand Words

The right FIVE words are more powerful than five thousand. It’s more important than ever to tell your story—you just have to say it in a couple sentences or less. An interview by Nettie Hartsock with Bill Schley, author of “Why Johnny Can’t Brand” and “Micro-Script Rules”

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Making Sales Collateral and Lead Generation Stronger: Lessons Learned from Social Networking

Social networks are re-writing the rules of what best practices in marketing are. Listening is in, shouting is out. Targeting is in; carpet bombing via e-mail is out. Responsiveness is the new black and trust is the new currency.

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Are You Contributing to the Big, Fat, Web Site Disconnect?

I am your customer. I have a problem. I am looking for the best solution to my problem. You sell the best solution, but I don’t know that yet.

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Caring for the Care Giver

As a career counselor, I learned early on that the presenting problem might be masking the real issue and what a client doesn’t tell you may actually be key to getting “unstuck.”

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The Secret Elements of Persuasive Writing

Virtually all persuasive copy contains eight elements described in this article.

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How to Become the Entrepreneurial Leader of Tomorrow – Today

Leaders deal in ideas. They also deal in ideals. The more relevant and significant the ideas may be, the greater and the more substantial are the opportunities and the challenges and the need for leaders to create the ideals only once merely imagined.

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How to Overcome Financial Challenges in the Healthcare Revenue Cycle

The difference betwee 100% reimbursement and bad debt write-off. By John Mangan

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Warm Summer Sun Shine Kindly Here

Mark Twain’s effulgent use of eternal words.

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The Real Costs of Losing Customers

A SPECIAL REPORT FOR EXECUTIVES

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David Meerman Scott: Changing the Rules of Marketing, PR … and Business

David Meerman Scott: Changing the Rules of Marketing, PR … and Business

Featured interview with David Meerman Scott, bestselling author of, “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly.”

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The Science of Selling as an Art Form

All decision making processes are both rational and emotional. These two processes are sometimes hard to separate but they are both at work, especially in complex sales cycle.

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How Sales Weasels Get You – and Your Business

Life is good; you are good. Then … the SALES WEASELS strike. And ruin your life.

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What Really Works for Sales Teams?

You can find top-performing sales teams in every industry. And just as many, if not more, that are so dysfunctional, their results hinge largely on lucky breaks. What separates the two? Here are three keys to optimizing your company’s sales function.

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How to Create a World Wide Rave … or Not

How to Create a World Wide Rave … or Not

How do you get your ideas, stories, products or services to spread like wildfire over the web by millions of people?

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Speed is Life

For a fighter pilot in combat, speed is everything. It improves maneuverability, allows faster target engagement, and it can be ‘converted’ to a higher altitude for better situational awareness of the battlefield. By combat-decorated fighter pilot and best-selling author Waldo Waldman.

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Laughing, Learning, Leadership & Leprechauns

Employees in even the most menial jobs will help their managers look good and succeed – if only the manager will give them the opportunity and appreciate their integrity.

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10 Workplace Motivation Commandments That All Leaders MUST Follow

Unmotivated employees have rightly been called “the black holes of the business universe.” Fortunately, motivation is not something a person is born with or without. Applying these Ten Commandments can go a long way to helping existing employees find their motivation.

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The Conflict Avoidance Principle … How to Treat It?

We have some slackers in our company who have honed the art of avoiding facing problems and run under the radar to avoid confronting or speaking about any problems with the boss. Do you…