How to Make an Effective Presentation?
Successful presenters understand that what the audience sees in a presentation makes a stronger impact than the words they hear. We’ve been wired to take in information primarily through our eyes ever since cave dwellers began looking over their shoulders for approaching mastodons. An academic study assigns only a 7% value to the choice of words in face-to-face communications, while tone of voice has a 38% value and facial expression has 55%.
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