Is Your Product Launch Doomed?

The product launch. A hard planned for, long-awaited celebratory affair.  Big dreams – hopes for success. But the reality?

THE IMPLOSION

Some products launch and promptly explode or implode on the launchpad – wasting company time, money and sorely taxed resources.

THE BLACK HOLE

Some products launch and disappear into a black hole – never to be seen or heard from again – wasting company time, money and sorely taxed resources.

THE OOZE

Some products never really launch – they sort of ooze – like an infected wound, wasting more company time, money and resources.

THE WINNER

Some products launch into space and are all-around winners. They solve a problem that people are willing to pay to have solved.

What’s the difference between the product launches?  How to figure out if you’re riding a winner or are about to be blown to smithereens? Well, David Daniels and the Pragmatic Marketing folks have published a great e-book resource called “Is Your Product Launch Doomed?” It identifies 10 ways to know if your product launch is heading towards an impending disaster.

It’s true and it’s funny. But it’s mostly funny because it’s true.

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“Is Your Product Launch Doomed?”