BP, Tiger, Toyota? Who blew their crisis response this year… the worst?
If you’re like us, we know you have an opinion to share about the year’s biggest PR disasters, brand blunders and crisis communications miscues. That’s why we’re conducting the first-of-its-kind annual survey of professionals across PR, marketing, advertising, investor relations and corporate communications on EXACTLY that topic.
Take 60 seconds to vote for the TOP WORST (http://www.surveymonkey.com/s/top10prdisasters2010) and we’ll send you the results—along with crisis planning tip sheets.
We’ll publish the results of this inaugural research project later this month—and share the responses with you first … if you can help us out.
So tell us …
- Who dropped the ball when crisis struck this year?
- What companies can we learn from?
- Who damaged their brand, reputation and valuation the most in 2010?
Participation is confidential.
So please go to our quick 5-question survey now to tell us: http://www.surveymonkey.com/s/top10prdisasters2010
Thanks for being a part of this project—we’re going to do it every year, as long as there are lessons in it for those of us tasked with building, promoting and protecting our companies and client’s greatest asset: reputation.
President, Cantor Integrated Marketing Staffing, Inc.