Why We Share: Motivations at the Heart of Sharing

This is an excellent presentation and explanation of the increasingly important social engagement factors in writing – or communicating your ideas by Angel Anderson. (@angel).  Thanks to @louiscolumbus for sharing.

WHAT MAKES PEOPLE WANT TO SHARE IN THE FIRST PLACE?

User Experience Designers are increasingly asked to design for social engagement with features like following, commenting, and the critical piece of the viral web; sharing. Tweets, status updates, and content forwards are woven into many of the products and services we use every day, but do we really understand what makes people ~want to share in the first place?

WHAT ARE THE THREE MAIN PSYCHOLOGICAL MOTIVATIONS?

To get sharing right, you must understand the basic motivations of sharing and create a framework appropriate to the context. This presentation explores the evolution of sharing behavior, the three main psychological motivations that drive people to share, and guidelines for creating inspired sharing frameworks. Ultimately, sharing is good for us as a species and fantastic for the UX community. Find out why and discover how to tap the human desire to share to create happier customers, happier users, and a happier you.