CINCOM EXPERT ACCESS » Steve Kayser

Goldilocks and the Cosmic B2B Complex Sale

Steve Kayser — Wed, 10 Mar 2010 19:59:09 +0000

Flickr photo courtesy of H.Kopp Delaney

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Getting Results the Agile Way

Steve Kayser — Mon, 08 Mar 2010 17:53:41 +0000

J.D. Meier, a Principal Program Manager for the patterns & practices team at Microsoft and an Expert Access contributing author, has a new book coming out called “Getting Results the Agile Way.” It’s chock full of proven tactics and strategies (some counter-intuitive) delivered in easy-to- understand-and-use storytelling style. Eloquent in its simplicity. Sophisticated in its value delivery.

WHAT’S INTERESTING?

J.D.’s approach to finalizing and publishing the book.

He’s sharing the HTML version of the book, “Getting Results the Agile Way” (htpp://gettingresults.com/wiki/Main_Page), and asking for your feedback to help improve it before finalizing the PDF and print versions. If you read nothing else, read the one-page guide and then take a tour of the Motivation chapter.

THE BUZZ

“Agile Results delivers know-what, know-why and know-how for anyone who understands the value of momentum in making your moments count.” — Dr. Rick Kirschner, bestselling author

QUICK OVERVIEW OF GETTING RESULTS THE AGILE WAY

Agile Results is a way to make the most out of work and life. It’s a simple system for getting results that combines some of the best methods for improving your thinking, feeling, and doing.

WHAT

Agile Results is a simple system for getting meaningful results. It’s a systematic way to achieve both short- and long-term results that works for all aspects of your life. The key to achieving great results in an ever-changing world is learning and responding to change. Existing methods of planning and goal setting are heavy and static, and they just aren’t working anymore. Agile Results provides fresh starts for you day, week, month, and year, to get back on your horse, and version your results, while improving over time.

WHY

Getting results in today’s landscape is tough. Our world changes faster than we can keep up. Worse, we don’t necessarily learn the right skills we need such as time management, focus, or simple productivity.

I created this system as a way to help you.

HOW

By using three stories to drive your day, your week, and your year you take charge of your life and you learn to live life on your terms. By spending your time on the right things, with the right energy, at the right time, with the right approach, you learn to unleash your best. As you learn and respond, you build momentum. This momentum carries you, supporting everything you do.

So please visit “Getting Results the Agile Way,”

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Why Can’t Business People Write?

Steve Kayser — Wed, 03 Mar 2010 17:42:34 +0000

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Warm Summer Sun Shine Kindly Here

Steve Kayser — Tue, 09 Feb 2010 19:55:06 +0000

Flickr photo courtesy of Phillipp Klinger

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How to Create a World Wide Rave … or Not

Steve Kayser — Mon, 08 Feb 2010 15:32:26 +0000

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The Truth About Channel Management

Steve Kayser — Sun, 07 Feb 2010 20:43:45 +0000

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Your Job: How to Stay Personally Relevant … Now and in the Future?

Steve Kayser — Thu, 28 Jan 2010 06:28:59 +0000

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Key Content Marketing Trends and Predictions – E-Book

Steve Kayser — Fri, 22 Jan 2010 18:28:09 +0000

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For the Fallen … The Last Post

Steve Kayser — Tue, 19 Jan 2010 17:19:14 +0000

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New Year’s Resolution Dissolution – When Good Intentions Go Bad

Steve Kayser — Thu, 07 Jan 2010 19:36:50 +0000

Featuring an interview with Lynne McTaggart, author of “The Intention Experiment,” the first book to invite readers to take an active part in original research and featured in “Dan Brown’s new book – “The Lost Symbol.”

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So This Is Christmas … What Have You Done?

Steve Kayser — Wed, 23 Dec 2009 01:25:58 +0000

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You Can’t Climb to Your Highest Potential Alone – Never Fly Solo

Steve Kayser — Tue, 08 Dec 2009 02:57:35 +0000

First 25 people to email the editor, Steve Kayser (skayser@cincom.com), will win a copy of "Never Fly Solo"

Cincom Expert Access contributor Lt. Col. Rob “Waldo” Waldman’s new book “Never Fly Solo” http://www.NeverFlySolo.com will be available on December 1st, 2009.

In thanks and gratitude for his contributions, we’d like to offer you 25 chances to win a copy of his book. The first 25 people to email Steve Kayser, the editor, at SKayser@cincom.com will receive a copy of “Never Fy Solo.”

REVIEWS

“Never Fly Solo” is authentic, relevant, and told from the perspective of a real world warrior with a heart. If you are serious about building trusting relationships and launching your business and life to new heights, then invest in yourself and buy this book. Waldo Waldman is a true leader.”

- Keith Ferrazzi, author of the #1 NY Times Best Seller “Who’s Got Your Back?”

Special Note: 100% of Waldo’s advance purchase profits will be donated to Veterans charities!

In Never Fly Solo, “Waldo” a former combat decorated fighter pilot, shares business critical concepts for success and delivers a very human message: we all have missiles in life to overcome and we can’t do it alone. Whether you are a senior executive, a mid-level manager, entrepreneur or a new hire fresh out of college, your success depends on the support of trusted associates to help you maximize your potential and reach the top. The belief that maverick leaders and self-made entrepreneurs set the bar is no longer relevant in today’s volatile business world. While self-leadership is critical to success, no one performs at their highest level without the support of equally skilled partners.

Fighter pilots call these partners wingmen.

Like the world of aerial combat, today’s high stakes business world operates faster than the speed of sound. Teamwork and trust are critical to overcome the missiles of adversity, fear and change. Like a fighter pilot, you too need wingmen to help you to conquer these missiles and take positive action that will lead to success.

WALDO DISCUSSES “NEVER FLY SOLO” – http://www.NeverFlySolo.com

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Creating Sales Intensity Starts with Trust

Steve Kayser — Mon, 07 Dec 2009 21:04:24 +0000

Photo courtesy of Matt Niemi

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Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye – and What to Do About It

Steve Kayser — Mon, 07 Dec 2009 00:30:13 +0000

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The Greatest Words You’ve Never Heard

Steve Kayser — Sun, 06 Dec 2009 21:21:36 +0000

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The Seven “New Rules” of Business Presentations I Wish I’d Been Taught in Kindergarten

Steve Kayser — Sun, 22 Nov 2009 06:47:34 +0000

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Malcolm Gladwell: Is Healthcare Innovation a Picasso or Cezanne Problem?

Steve Kayser — Thu, 19 Nov 2009 17:36:20 +0000

Malcolm Gladwell discusses the problem of innovation in healthcare. Is healthcare innovation a conceptual or experiential issue? And how to frame the issues in language that can be clearly understood by the public?

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Help Banish the Boring Business Presentations!

Steve Kayser — Thu, 29 Oct 2009 20:50:28 +0000

Banish the Boring

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A Simple Timeless Tale: Lessons Learned from Legendary Hollywood STORY Guru Robert McKee

Steve Kayser — Thu, 29 Oct 2009 16:26:11 +0000

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Overcoming Resistance: One Tribe at a Time

Steve Kayser — Wed, 28 Oct 2009 20:54:29 +0000

SOMEDAY

You have this story to tell. It’s gut-wrenching. True. Meaningful. It will change lives. It will save lives … lots of them. It has to be told. You have to tell it – because you’ve lived it.

The "Someday, One Day" Story. Photo courtesy of H. Kopp Delaney

BUT

You have a family. Responsibilities. Spouse and kids. Your job is pretty demanding. Business travel and all that. When will you ever find time to tell your story? Save those lives? So much to do …

IS THIS YOU?

Years later do you still have that story in you? Still have that idea for a new invention? New company? What’s stopping you? What’s stopped you?

RESISTANCE

You’ve heard about it before in, “The Power of Resistance: Lessons Learned” from bestselling author Steven Pressfield. It’s the intractable foe of all working writers and the death of most aspiring writers—and entrepreneurs, painters, astronauts, and <insert your dream here>. Resistance is a brutal, intangibly tangible force, an implacable foe. Evil. Toxic. It wants you dead—or dying slowly so it can laugh at your misery.

ONE DAY IS YOUR ENEMY

How many of you reading this right now intend “one day” to write a book? Start a new business, do charity work, paint, do something meaningful? “‘One day” is your Resistance. It’s also the unrelenting foe of anyone wanting to achieve anything substantive in this life.

THERE’S THIS PERSON I WANT YOU TO MEET

He has a spouse, kids, demanding job – a lot like you. His job requires travel and ongoing training – probably a lot like you too. But he has this story in mind – that just won’t quit. This concept. He’s been writing, researching and working. This story will change lives. It will save lives … lots of them.

RESISTING RESISTANCE

He’s committed to writing this story – and is – while still maintaining his commitment to his family, his work, his country. Passionate about it. He’s been doing the work – regardless of all other commitments. And — his job is making him travel soon – back to Iraq. Yes, he’s a soldier. He’s getting ready to deploy to Iraq, where he will lead an Iraqi commando battalion — but he finished the story. Along the way he made a friend, the bestselling author Steven Pressfield who uses him as an example of how to overcome resistance.

“Resistance, it seems, melts away in the face of conviction, passion and hard work.”- Steven Pressfield.

The person’s name? Major Jim Gant. The story? “One Tribe At A Time.”

“‘One Tribe At A Time‘ is not deathless prose. It’s not a super-pro Beltway think tank piece. What it is, in my opinion, is an idea whose time has come, put forward by an officer who has lived it in the field with his Special Forces team members–and proved it can be done. And an officer, by the way, who is ready this instant to climb aboard a helicopter to go back to Afghanistan and do it again,” said Pressfield.

IT CAN BE DONE

For those of you that are, at this very moment, being slowed by Resistance, taunted by Resistance, need inspiration to fight Resistance, aspire one day to defeat the evil beast of Resistance … read “One Tribe at a Time,” by Major Jim Gant. Or – download “One Tribe at a Time” to your computer.

If you’d like to comment or ask questions of Major Gant or Steven Pressfield about “One Triibe at a Time” and the “Tribal Engagement” concept go to Steven Pressfield’s commentary section.

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2009 Marketech Tools and Trends in New Media

Steve Kayser — Tue, 27 Oct 2009 20:54:30 +0000

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Content Marketing Playbook: 42 Ways to Connect with Customers

Steve Kayser — Tue, 27 Oct 2009 18:41:32 +0000

A while back I wrote an article titled “The End of Marketing and PR.” The article reviewed a lot of the new media applications, platforms and networks that can help you connect with customers. Things like Twitter, Facebook, LinkedIn, YouTube, Animoto, StumbleUpon, SlideRocket, widgets, blidgets and a bunch of other whatchamacallit-idgets. But they all require two things …

WORK and CONTENT

But not just any type of content. It should be content that is helpful, educational, unique, credible, and yes, occasionally, maybe even entertaining or humorous. Delivering all that is hard work. Some people refer to this as …

CONTENT MARKETING

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption.” -Wikipedia

NOT REALLY THOUGH

But it’s not really “content marketing.” It’s not PR. It’s not marketing. It’s survival―for you and your business. It can help you:

Be more “findable” on the web
Connect you with customers and new prospects – and most importantly,
Create new business

HERE’S AN EXAMPLE OF SOME GREAT CONTENT AND HARD WORK

“The End of Marketing and PR” focused on the new media tools more so than the content. But Joe Pulizzi over at Junta42 (http://blog.junta42.com/) has created an exceptional e-book that is a helpful guide to all the different types and formats of content that can be used with the new media applications, platforms and networks.

It’s a super example of unique, educational, helpful content … and it was most certainly hard work putting it together. Hats off to Joe (@juntajoe on Twitter) and Jonathan Kranz(@jonkranz) for putting it together.

Check it out at 42 WAYS TO CONNECT WITH CONTENT (PDF)

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The Proof Will Set Me Free

Steve Kayser — Tue, 27 Oct 2009 01:53:01 +0000

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The Power of Resistance: Lessons Learned from Bestselling Authors Steven Pressfield, Robert McKee and Skip Press – Part 1

Steve Kayser — Mon, 12 Oct 2009 00:58:24 +0000

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Ten Tips for Being “Good in a Room” in the Complex Sale

Steve Kayser — Sun, 04 Oct 2009 14:30:11 +0000

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