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Category: Ask the Expert

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Trouble with the Hubble: How Does NASA Build Teams?

Trouble with the Hubble: How Does NASA Build Teams?

Dr. Charles Pellerin, Former Director of Astrophysics NASA, and author of “How NASA Builds Teams,” talks about the Hubble Space Telescope, a flawed mirror, what story-lines mean and shares his insight on the future of space program.

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Muse It or Lose It

Muse It or Lose It

The best ideas POP into our mind. Ink it when you think it.

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Why Social Networking Your Way Won’t Build Your Business

Why Social Networking Your Way Won’t Build Your Business

Social networking isn’t the next best thing…You are!

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Do You Know Why Trade Shows Don’t Work for Lead Generation?

Do You Know Why Trade Shows Don’t Work for Lead Generation?

Most trade show marketing efforts fail when really scrutinized. What to do about it?

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Accidental Genius: How to Use Writing to Generate Your Best Ideas, Insight and Content

Accidental Genius: How to Use Writing to Generate Your Best Ideas, Insight and Content

“All great ideas are only logical in hindsight.”

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Photo credit: http://www.flickr.com/photos/jhhwild/

Does Volume Make Up for Low Price?

It’s not how much you sell, but how much you earn.

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How Do Search Engines Operate–Really?

How Do Search Engines Operate–Really?

Search engines have four functions. Via seomoz.org

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Pitch and Swerve: How to Kiss Your  …. Goodbye

Pitch and Swerve: How to Kiss Your …. Goodbye

… is not what you think. An interview with author and digital strategist Nettie Hartsock.

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A New Era in Business Presentations?

A New Era in Business Presentations?

Is it possible to give a business presentation without presentation software like PowerPoint or Keynote? To a grizzled tough crowd of hospital financial managers – about Social Media? Are you kidding? If so … how?

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Top Ten Survival Tips for Remote Work Teams

Top Ten Survival Tips for Remote Work Teams

Learn how to work together across boundaries of space, time, and yes, cultures.

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Are You a Sucker for a Good Excuse?

Are You a Sucker for a Good Excuse?

Excuses suck! They suck the confidence out of teams. They suck the energy out of shared efforts. And they inevitably lead to value destruction.

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Turning it Around

Turning it Around

I’m a loser. But I’m not what I appear to be. Are you?

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How to Become a Media “Go-To” Expert

How to Become a Media “Go-To” Expert

Have you ever had to scramble for an interview for a senior White House staffer after pitching – and being rejected by – his friends, Connie Chung, Barbara Walters or Diane Sawyer? Or found out that your client was booked to speak at Comic Con 2009 at the exact same time that James Cameron was presenting the first public screening of 3-D footage from Avatar?

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Are you a “Crazy Cat Lady” of Web Content

Are you a “Crazy Cat Lady” of Web Content

Great content strategy starts with an honest audit.

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How to Pitch the (Seemingly Unresponsive) Media?

How to Pitch the (Seemingly Unresponsive) Media?

What’s the biggest difference between pitching the media and pitching to a Major League slugger?

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The Mathematical Art of Persuasive Communications

The Mathematical Art of Persuasive Communications

The Gettysburg Approach to Writing and Speaking Like a Pro

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Write. Speak. Sell. The Three Step Method to Increase Visibility and Grow Your Business

Write. Speak. Sell. The Three Step Method to Increase Visibility and Grow Your Business

An interview with Marsha Friedman, author of “Celebritize yourself: The Three Step Method to Increase Your Visibility and Explode Your Business”

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