By Liz Harter
I’m not normally a fan of the promoted tweets or trending topics on Twitter. They never seem to be done genuinely or even in a smart fashion. I’ve really only noticed the ones that turned out to be horribly negative for the company. But I am a big fan of giving people credit where credit is due and @SiemensUSA used their promoted hashtag wonderfully.
By Marsha Friedman
The best way to have successful interviews is to forget you’re selling something and work your marketing efforts around the goal of being the perfect radio guest.
By Nick Vaidya
I was talking with someone about a start-up idea. He is a very successful salesperson and wanted my view on the concept. As we moved on with the discussion, I realized that there were some strategic holes in his plan that I wanted to point out. What I had not realized, however, is that he had bought into the idea lock, stock and barrel and only wanted to hear me echo his feelings
By Marilyn Cox
Your employees want the same types of things your kids want – freedom and respect. Avoid the office Civil War that can result from stressed managers and resentful employees by following these five steps to neutralize the battle.
In today’s economy, business managers and IT departments face shrinking budgets and increased internal and external demands, leaving them with the old “do more with less” dilemma. Overcoming this may be a monumental challenge, but with the right document-composition solution, enterprise-level organizations actually can do more with less.
By Jason D. Monaghan, Notre Dame Online
Management is never easy, and age differences can create tensions in the workplace. Here are some tips for the young manager who needs to manage older employees.
By Lou Washington
I recently met with our SEO team. We discussed the TCO related to our website and the ROI associated with a move to CSS and XHTML. After careful consideration we decided the whole project was DOA due to a lack of COH.
If you want to sleep well at night, vacation monthly on tropical white sand beaches, and enjoy the endless love, adulation and affection of your customers, co-workers and significant other(s)…
With visual content front and center, Pinterest allows it to be consumed more easily than text-based content. It’s this emphasis on visuals that has helped improve the “shareability” of their content.
By Steve Kayser
Through the trials and travails of life we rarely stop to think of what we are doing or have done that makes a difference. A real difference. Something that makes the world a little bit better in any way – no matter how small. Something that leaves our slice of a fleeting, vaporous life better than before we took our first baby breath. We’re so enmeshed in doing, doing and more doing, that we lose sight of creating meaning – usually until it’s too late.
But what does a real difference mean anyway?
Many times it bares no resemblance to what we might have thought at the time. Or others think.
This is one such story.
By Marilyn Cox One of the most commonly used phrases is “It’s just business, not personal”. You hear people say “Outside of the office I really like her, but not in a business environment”. When counseling, or even terminating, an employee a manager will say “This isn’t a personal decision. We’re doing what’s best for [...]
By David Meerman Scott Wikipedia is among the top ten most visited sites on the Web. When there is a Wikipedia article on a topic that you search on, I’m sure you’ve noticed that article usually appears as one of the top few results, frequently in the number one position. However there are few people [...]
By Roger Dooley, Neuromarketing If you think your sales challenge is daunting, try selling yourself to Harvard Business School. Even though most applicants are amazingly well qualified in terms of academic, career, and personal accomplishments, almost 9 out of 10 are rejected. When the Wall Street Journal interviewed Dee Leopold, managing director of MBA admissions [...]
By Louis Columbus It’s time for each of us, as companies and people, to get up off the ground, dust ourselves off, and get back in this fight. Fear still has many companies and people frozen however. But the best way to kill fear is to completely commit yourself to your goals, plans, objectives with [...]
A simple re-thinking, re-wording, re-ordering, of your thoughts, words and deeds can make…
Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen.
To get sharing right, you must understand the basic motivations of sharing
By Lou Washington A couple of our sales folks were headed out to Cleveland to attend a trade show this week. It only seemed natural that they should be able to exploit the power of some new videos we’d produced lately during their trip. We were not displaying, but rather talking to people who did [...]
It’s hard to believe the sheer number of social media tools used everyday to help communicate with customers and prospects
What can incite so much hatred during the holiday season, yet a mere month later…
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