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Category: Customer Strategies

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Is Big Data Hurting Your Sales?

By Donna Hedge Burns
Too much data can hurt your ability to make good business decisions – including those in the sales process.

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Six Ways to Rev Up Your Company’s Revenue

By Jessica Lovejoy
How marketing and sales can use today’s sales environment to their advantage.

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Eight Networking Skills to Improve Your Sales

By Michael Leimbach, Ph.D.
Many organizations are leaving revenue on the table, not from a lack of incentives or desire, but because of a lack of networking skills.

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How to Get Much More Out of Your Customer Tours

By Dan Adams
When you want to provide great new products that truly add value, you need to see what your customers need. Why customer tours are the best for this and advice on how to make the most of them.

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Three Ways to Achieve Higher Sale Conversions in Your Business

By David Tully
The three areas where you can win over people in the sales cycle.

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The Secret Life of Customer Advisory Boards, Part 3

By Lisa Nirell
How can you keep your Customer Advisory Board vibrant for years to come?

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Don’t Let Your Interns Destroy Your Customers

By Bill Lee
The traditional marketing approach that companies tend to use and persist on using is dead. So what changes need to be made and why?

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The Secret Life of Customer Advisory Boards, Part 2

By Lisa Nirell
How to minimize time-wasting planning activities.

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Three Ways to Persuade Your Leads to Purchase

Three Ways to Persuade Your Leads to Purchase

By Matthew Rayfield
How often do your leads convert to sales? That crucial area of the sales cycle demands great attention, solidifying incredible return on your invested resources.

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The Secret Life of Customer Advisory Boards

By Lisa Nirell
Develop a customer advisory board that actually helps your business.

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5 Best Practices for Generating the Most Revenue from the Fewest Sales Staff

By Spider Lockhart
Most sales people (98%) never planned to be in Sales. How can a company improve sales outcomes, when a majority of its sales force didn’t fully commit in the first place?

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Being sold features makes business customer sad. 
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Three Ways to Sell Using Experiences

By Jack Harding
Stop selling features! Here’s how.

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7 Reasons Why Customer Reference Programs Fail

By Bill Lee
Customer references can be a cornerstone of your growth strategy—but only if you collect, manage, and deploy them the right way. Here are the most common mistakes that cause customer reference programs to wither on the vine.

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How Different Generations Prefer Different Customer Service

By Chuck Underwood
Should you change how you sell and service customers based on their age? Absolutely.

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11 Steps to REALLY Put Clients First and Change Your Business Forever

By Joseph Calloway
It’s not easy to stop thinking about your own needs and start thinking about the client’s. And yet, it’s the magic bullet that makes everything else fall into place. Here’s precisely how to make the shift.

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The Powerful Growth Engine Hidden Right under Your Nose

By Bill Lee
If you think of your customers only as buyers of your products or services, think again. By finding, nurturing, and leveraging your potential “Rock Star” customer advocates, you can put them to work selling, innovating, building your brand…and growing your business in the best possible way.

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United Airlines Loses a Child and Fails at Customer Experience Management

United Airlines Loses a Child and Fails at Customer Experience Management

By Liz Harter
Have you heard the story about United Airlines “losing” a 10-year-old unaccompanied minor? Some simple fixes could have prevented the viral CEM failing.

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Customer Experience: The Next Hurdle for ACOs

Customer Experience: The Next Hurdle for ACOs

ACOs are being held accountable for the customer experience in order to receive funding. Guided interactions, standardized treatments, and shortening the revenue cycle can help ACOs and Medical Homes provide a better patient and caregiver experience.

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Three Things Customers Actually Want

Most customers hate when you sell them. So what are you suppose to do?

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Bend The Rules To Improve Customer Satisfaction

Bend The Rules To Improve Customer Satisfaction

By Ron Kaufman
Want to improve customer satisfaction and employee morale at the same time? Learn how to bend the rules a bit, reward excellence and keep the budget in check.