Category: Editor’s Choice

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Marketing Secrets of the Grateful Dead – How to Crib a Great Name?

By Steve Kayser on August 24th, 2010

Marketing Secrets of the Grateful Dead – How to Crib a Great Name?

A new book “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History,” by David Meerman Scott and HubSpot CEO Brian Halligan, is generating great “buzz,” (marketing, not herbal) but now, is coming under intense investigation. Is one of those lessons – how to steal a great name? For the first time a forensic investigation reveals the answer to one of history’s great mysteries …

Editor's Choice • Featured

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Accidental Creative Problem-Solving … on Purpose

By Steve Kayser on August 24th, 2010

Accidental Creative Problem-Solving … on Purpose

I was working on a story when I ran into a perplexing problem. A total roadblock. How to simplify a complex story – one that involved quantum physics, cancer, depression, hope against all odds and the ephemeral topic of “making miracles?”

Editor's Choice • Featured

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Featured Interview: Titanic, Forrest Gump, Roger Rabbit, Twister, Now …

By Steve Kayser on August 24th, 2010

Featured Interview: Titanic, Forrest Gump, Roger Rabbit, Twister, Now …

He framed “Roger Rabbit,” helped sink the “Titanic,” summoned the tornadoes in “Twister.” He’s worked on some of the highest revenue-producing movies in history, including; “Deep Impact,” “Back to the Future parts II and III,” “The Mummy,” and “Forrest Gump,” among many others. Who is he and what’s next?

Editor's Choice

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Cincom Launches 2010 College Football Experts Club

By Steve Kayser on August 24th, 2010

Cincom Launches 2010 College Football Experts Club

Are you a College Football Expert – glued to the TV every Saturday in the Fall, yelling yourself hoarse in the stands at your favorite university? Do your friends get tired of you arguing with sports analysts’ predictions each week? If you answered yes to the above questions, Cincom Systems, Inc. invites you to join our Cincom 2010 College Football Experts Club. And yes … there are prizes. Lots of them.

Editor's Choice • Featured • Featured Catalyst

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Invite to National Innovation Conference

By Steve Kayser on August 23rd, 2010

Invite to National Innovation Conference

The National Innovation Conference is being held at Wright-Patterson Air Force Base October 7-8, 2010. It features speaker keynotes from the Air Force Research Lab, P&G, Intel, Planet Eureka, Basadur Applied Creativity and TRIZ Masters from around the world. Join us! READ MORE …

Customer Strategies • Editor's Choice

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Shannon Whitley: Behind the Scenes with a Web 2.0 Trailblazer

By Claire Eldridge on August 09th, 2010

Shannon Whitley: Behind the Scenes with a Web 2.0 Trailblazer

Shannon Whitley is a Web 2.0 trailblazer. He was one of the thought leaders behind the original social media news (SMNR) release. What’s it like when your daily work includes application development for Facebook, Twitter, FriendFeed, Identi.ca, Google Buzz, YouTube, Delicious, and Digg, as well as applications such as Joomla! and WordPress?

Editor's Choice • Featured • Leadership

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10 Key Strategies to Get Motivated

By Cincom CEO Tom Nies on August 08th, 2010

10 Key Strategies to Get Motivated

Sometimes motivation is a problem. It’s hard to get going. To get inspired. Especially when there is an overabundance of negative news or negativity in your work environment. When the problem is motivation, you need some time-tested tools to help you get going.

Editor's Choice • Featured • Leadership

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Muse It or Lose It

By Sam Horn on August 08th, 2010

Muse It or Lose It

The best ideas POP into our mind. Ink it when you think it.

Ask the Expert • Editor's Choice

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LEADERSHIP IS THE FUTURE, MANAGEMENT IS THE PAST

By Todd Dewett on August 08th, 2010

LEADERSHIP IS THE FUTURE, MANAGEMENT IS THE PAST

I propose we kill the word “manager.”
Kick it.
Shoot it.
Just be done with it.

Editor's Choice • Featured • Leadership

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Do You Know Why Trade Shows Don’t Work for Lead Generation?

By Susan Tatum on August 08th, 2010

Do You Know Why Trade Shows Don’t Work for Lead Generation?

Most trade show marketing efforts fail when really scrutinized. What to do about it?

Ask the Expert • Editor's Choice

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10 Mistakes That Will Kill Your Transition From Executive to Entrepreneur

By Tony Kubica And Sara Laforest on August 08th, 2010

10 Mistakes That Will Kill Your Transition From Executive to Entrepreneur

Eliminate these sabotaging behaviors.

Business Process Strategies • Editor's Choice

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Aim Small, Miss Small

By Devin Meister on August 07th, 2010

Aim Small, Miss Small

Focused Personas Create More Accurate Sales. One of the most critical sayings in shooting is “aim small, miss small.”
It can and should be applied regularly to sales and marketing. “Aim small, miss small” means to sharpen your focus on the target to as fine a level that you can.

Editor's Choice

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The Danger of Sales Professionals Working from a Home Office

By Jeremy J. Ulmer on August 06th, 2010

The Danger of Sales Professionals Working from a Home Office

Avoid the following dangers, and you will be able to create a highly productive home-office environment.

Editor's Choice

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The Perfect Customer Experience

By Steve Kayser on July 16th, 2010

The Perfect Customer Experience

When your customers become your advocates. Is perfection possible?

Editor's Choice

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The Business of Business Writing

By Steve Kayser on July 09th, 2010

The Business of Business Writing

BusinessWeek’s Business Exchange (BX) resource site on business writing.

Editor's Choice

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