If you ever find yourself dealing with a person who doesn’t know what they’re talking about, try this…
Tag: "Cincom Expert Access"
Salespeople can achieve this kind of differentiation by looking beyond their product to all aspects of the customer’s experience across the whole process of buying and using a product or service.
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on the Oprah Winfrey Show it is safe to say that I would be a very wealthy woman at this point in my career!
The enigma was the location of Johann Sebastian Bach’s home in Cöthen, Germany. Bach-Gesellschaft, a local Bach society, was faced with the dilemma of finding the exact house Bach called home from 1717 to 1723. The society has been pondering this dilemma since 1884.
In challenging economic times, buyers look for value. The more you provide, the more likely you are to become the provider of choice. Presentations offer excellent opportunities to provide that value at different stages of the business development cycle. Here are five ways to create more value in your presentations: 1. Solve a problem instead [...]
The myth of being able to grow a product, division or entire company without first enriching others is gone. The truth is that only by overbalancing the scales of service to channel partners including distributors, dealers and resellers can a company hope to keep growing.
Intrapreneurship is a strategy for stimulating innovation by making better use of entrepreneurial talent inside your company. Intrapreneurship not only fosters innovation, it also helps employees with good ideas to better channel the resources of a corporation to develop more successful products.
Often created through years of effort, refined by a continual pursuit of looking for ways to make shared tasks, processes and systems more effective while dealing with occasional conflict, channel strategies have much in common with marriages.
Movie trailers for business?
Perhaps the best way in today’s Internet era to connect with all of an organization’s publics, including the media, is to use a more contemporary approach for an online newsroom.
PM is short for Program Manager. That’s what I am. At Microsoft, the PM role is a fairly common role, and it can mean a lot of things, so I’ll explain a bit about what a PM does down below before we dive in. To bottom line it, you can think of a PM as a [...]
The Dreamboat and the Dreamliner … what went wrong?
To avoid the pitfalls of competing on price, salespeople are often told they need to “sell the value.” Another strategy is to “value-add,” by offering the customer extra services or product features without charge. While these strategies can be effective short-term, neither of these approaches produces a sustainable advantage. Selling the value implies that the [...]
Are you in a client relationship-based business such as advertising? Don’t let a recession or economic downturn turn your clients away.