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Tag: "Cincom Expert Access"

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How to Handle the Think-They-Know-It-All’s … When They Don’t

How to Handle the Think-They-Know-It-All’s … When They Don’t

If you ever find yourself dealing with a person who doesn’t know what they’re talking about, try this…

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Is Your Sales Team Creating Real Differentiation?

Salespeople can achieve this kind of differentiation by looking beyond their product to all aspects of the customer’s experience across the whole process of buying and using a product or service.

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Can You Afford to Do PR – Can You Afford Not to?

I can’t tell you how many times I am approached by entrepreneurs who ask me, “Can I afford to do PR?” I always answer the same way: “You can’t afford NOT to do PR.”

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If I Could Only Get On Oprah – Everything Would Be Alright

In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on the Oprah Winfrey Show it is safe to say that I would be a very wealthy woman at this point in my career!

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125-Year-Old Mystery of Johann Sebastian Bach’s Home Solved Using …

The enigma was the location of Johann Sebastian Bach’s home in Cöthen, Germany. Bach-Gesellschaft, a local Bach society, was faced with the dilemma of finding the exact house Bach called home from 1717 to 1723. The society has been pondering this dilemma since 1884.

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Five Ways to Create High-Value Presentations That Attract New Business

In challenging economic times, buyers look for value. The more you provide, the more likely you are to become the provider of choice. Presentations offer excellent opportunities to provide that value at different stages of the business development cycle. Here are five ways to create more value in your presentations: 1. Solve a problem instead [...]

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Best Channel Partner Practices: How to Exceed Customer Expectations:

The myth of being able to grow a product, division or entire company without first enriching others is gone. The truth is that only by overbalancing the scales of service to channel partners including distributors, dealers and resellers can a company hope to keep growing.

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Storytelling – A Leadership Development Tool

Storytelling is a powerful leadership tool. How? It puts you in touch with your authentic power so you can motivate and inspire your audience.

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Creative Strategy is Garbage

90% of everything is garbage, and I’m not referring to the tremendous growth in waste disposal and recycling.

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The Freedom to Fail Paves the Way … for Intrapreneurial Success

The Freedom to Fail Paves the Way … for Intrapreneurial Success

Intrapreneurship is a strategy for stimulating innovation by making better use of entrepreneurial talent inside your company. Intrapreneurship not only fosters innovation, it also helps employees with good ideas to better channel the resources of a corporation to develop more successful products.

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My Job and Life Stink – Help?

Layoffs. Money problems. No insurance. Can someone please help? Answer by Hollywood Screenwriter Skip Press

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Channel Management: A Lot Like Marriage?

Often created through years of effort, refined by a continual pursuit of looking for ways to make shared tasks, processes and systems more effective while dealing with occasional conflict, channel strategies have much in common with marriages.

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How Do I Measure ROI and Success of Social Media Marketing?

How Do I Measure ROI and Success of Social Media Marketing?

Answer by David Meerman Scott, author of “World Wide Rave.”

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Eight Ways to Use Animoto Video in Business Presentations

Movie trailers for business?

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Revenge of the Customer

Why United Airlines needs a Social Media Disaster Plan — and you do, too.

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The New Newsroom – A Credible Approach to Corporate News Online

Perhaps the best way in today’s Internet era to connect with all of an organization’s publics, including the media, is to use a more contemporary approach for an online newsroom.

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PM Skills for Business … and Life

PM is short for Program Manager. That’s what I am. At Microsoft, the PM role is a fairly common role, and it can mean a lot of things, so I’ll explain a bit about what a PM does down below before we dive in. To bottom line it, you can think of a PM as a [...]

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The Innovative Supply Chain Management Strategy That Went Wrong

The Dreamboat and the Dreamliner … what went wrong?

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Is Your Sales Team Creating Real Differentiation?

To avoid the pitfalls of competing on price, salespeople are often told they need to “sell the value.” Another strategy is to “value-add,” by offering the customer extra services or product features without charge. While these strategies can be effective short-term, neither of these approaches produces a sustainable advantage. Selling the value implies that the [...]

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How Your Growth Company Can Help Fuel the Economic Recovery

How Your Growth Company Can Help Fuel the Economic Recovery

Are you in a client relationship-based business such as advertising? Don’t let a recession or economic downturn turn your clients away.