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David Meerman Scott: Changing the Rules of Marketing, PR … and Business
By on February 09th, 2010

David Meerman Scott: Changing the Rules of Marketing, PR … and Business

Featured interview with David Meerman Scott, bestselling author of, “The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly.”

Communication Strategies
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By on October 04th, 2009

Social Networking’s Credibility Gap – Some Hard Questions

Much praise has been heaped on social networks for their ability to streamline customer connections, making it possible to hear the voice of customers much clearer, and serve as a means for everyone from CIOs and CEOs to interns to better listen to custom. But, right now there is a social network credibility gap … and it’s growing.

Customer Strategies
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