Many of today’s business owners and executives find themselves frustrated when dealing with the subject of marketing – even if they have marketing specialists in-house.
The rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world.
I can’t tell you how many times I am approached by entrepreneurs who ask me, “Can I afford to do PR?” I always answer the same way: “You can’t afford NOT to do PR.”
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on the Oprah Winfrey Show it is safe to say that I would be a very wealthy woman at this point in my career!
It’s not often you can mix Batman, Aliens and Terminators in a business case study article. And it be completely true.
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