Tag: Marsha Friedman

Twitter IPO Is Prompting Changes for Users

Twitter IPO Is Prompting Changes for Users

Social media strategist shares pros and cons of four new measures.

By October 2, 2013 0 Comments Read More →
What to Expect in the Land of TV Guest Interviews

What to Expect in the Land of TV Guest Interviews

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

Be a Dream Guest on Talk Radio

Be a Dream Guest on Talk Radio

The best way to have successful interviews is to forget you’re selling something and work your marketing efforts around the goal of being the perfect radio guest.

By April 18, 2012 0 Comments Read More →
How to Market Your Product on Radio and TV Without Buying Advertising Time

How to Market Your Product on Radio and TV Without Buying Advertising Time

You have a great product and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too.

By January 24, 2012 0 Comments Read More →
Why Everyone Has a Little Celebrity in Them

Why Everyone Has a Little Celebrity in Them

And what to do about it.

Why Are My Sales Lagging?

Why Are My Sales Lagging?

Famous restaurateur and former TGIFriday’s CEO, Daniel Scroggin, was always intently focused on the customer experience. “The only way to know how customers see your business is to look at it through their eyes,” is a famous quote that has blanketed the Internet throughout his career. And he makes sense!

By September 24, 2010 0 Comments Read More →
How to Become a Media “Go-To” Expert

How to Become a Media “Go-To” Expert

Have you ever had to scramble for an interview for a senior White House staffer after pitching – and being rejected by – his friends, Connie Chung, Barbara Walters or Diane Sawyer?

The Best Ways to Make a Reporter Think You’re a Fool

The Best Ways to Make a Reporter Think You’re a Fool

How to do the worst print interview ever.

By April 23, 2010 0 Comments Read More →
Write. Speak. Sell. The Three-Step Method to Increase Visibility and Grow Your Business

Write. Speak. Sell. The Three-Step Method to Increase Visibility and Grow Your Business

An interview with Marsha Friedman, author of “Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business.”

By April 23, 2010 0 Comments Read More →