Whatever business you’re in you have a story. If it’s a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have. How to learn storytelling, story-selling secrets from the masters to help turn your content into cash.
Dr. Charles Pellerin, Former Director of Astrophysics NASA, and author of “How NASA Builds Teams,” talks about the Hubble Space Telescope, a flawed mirror, what story-lines mean and shares his insight on the future of space program.
A new book “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History,” by David Meerman Scott and HubSpot CEO Brian Halligan, is generating great “buzz,” (marketing, not herbal) but now, is coming under intense investigation. Is one of those lessons – how to steal a great name? For the first time a forensic investigation reveals the answer to one of history’s great mysteries …
I was working on a story when I ran into a perplexing problem. A total roadblock. How to simplify a complex story – one that involved quantum physics, cancer, depression, hope against all odds and the ephemeral topic of “making miracles?”
Are you a College Football Expert – glued to the TV every Saturday in the Fall, yelling yourself hoarse in the stands at your favorite university? Do your friends get tired of you arguing with sports analysts’ predictions each week? If you answered yes to the above questions, Cincom Systems, Inc. invites you to join our Cincom 2010 College Football Experts Club. And yes … there are prizes. Lots of them.
Shannon Whitley is a Web 2.0 trailblazer. He was one of the thought leaders behind the original social media news (SMNR) release. What’s it like when your daily work includes application development for Facebook, Twitter, FriendFeed, Identi.ca, Google Buzz, YouTube, Delicious, and Digg, as well as applications such as Joomla! and WordPress?
Sometimes motivation is a problem. It’s hard to get going. To get inspired. Especially when there is an overabundance of negative news or negativity in your work environment. When the problem is motivation, you need some time-tested tools to help you get going.
Creating or re-designing your current news room into a social news room to keep up with today’s business requirements means you will have to justify the costs to the CFO. Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it. They will ask questions. Many. Then [...]
I propose we kill the word “manager.”
Kick it.
Shoot it.
Just be done with it.
Dr. Charles Pellerin, Former Director of Astrophysics NASA, and author of “How NASA Builds Teams,” talks about the Hubble Space Telescope, a flawed mirror, what story-lines mean and shares his insight on the future of space program.
I’ve seen a lot of senior people cripple programs because they let their need to be the boss get in the way of getting the job done.
Too many salespeople view their buyers as anything but smart, especially those salespeople who deal with purchasing departments. They’ve seen the games that can be played and they know how to leverage such games to their advantage.
The National Innovation Conference is being held at Wright-Patterson Air Force Base October 7-8, 2010. It features speaker keynotes from the Air Force Research Lab, P&G, Intel, Planet Eureka, Basadur Applied Creativity and TRIZ Masters from around the world. Join us! READ MORE …
Registration – Point of Entry … Point of Pain. Sixty billion dollars of revenue are lost annually to patient registration errors. 31% of all hospital registrations contain errors. Time to simplify.
Focus first on the Economic Value to the Customer (ECV) then get a solid foundation for your pricing strategies. But … don’t assume that bundling increases economic value to the customer – it may actually decrease it.
Through addressing these 3 mistakes, you can re-surface from the recession by taking an intentional, dispassionate look at your current market situation, asking the tough questions, and defining a strategic vision that is desired and doable by you and your staff.
Perspective is a wonderful thing. We may not like what we see (like an expanding waist line in the mirror). But once we understand what is really happening, we can then take the necessary steps to fix it or build upon the successes that are already in place.
“It’s better to be poor than a liar.” I think we underestimate the impact of a lie and how it affects relationships. In business and life.
Our employees just do not get it. They do not take responsibility. They lack passion. They do not follow through… The list goes on. Teflon leaders are blame-stormers of the first order.
People do not buy your products and services. They buy an outcome that they want and your products and services simply play a part in delivering that outcome. You don’t buy a drill because you want a drill.
For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: Anything that can go wrong, will go wrong. There is an important but often neglected corollary: Many things that can’t go wrong, will go wrong anyhow. I [...]
Facebook
Flickr
LinkedIn
Twitter
Youtube
Editor's Blog