OK, you’re a sales manager, but are effectively managing your sales team? Are you able to motivate your sales team to sell this time, and every time? David Mattson, president and CEO of Sandler Systems, Inc. and author of “The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them” shared with us what area of your sales team you should focus on and how to motivate your sales team to produce results.
Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?
Are great salespeople born with a special gift–perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.
Using Eric Berne’s Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.
To purchase ”The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them“, visit www.amazon.com.
About David Mattson
David Mattson is CEO and a partner at Sandler Systems, Inc., an international training and consulting organization headquartered in the United States. In 1986, Mattson met the founder of Sandler Training, David H. Sandler, and fell in love with his philosophy, methods and materials. In 1988, he went to work for Mr. Sandler, and was eventually chosen to lead the company. Mattson continues to be a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning worldwide.