Whatever business you’re in you have a story. If it’s a good story it informs, educates, entertains and helps people down a path to find a solution to the problem they have. How to learn storytelling, story-selling secrets from the masters to help turn your content into cash.
Dr. Charles Pellerin, Former Director of Astrophysics NASA, and author of “How NASA Builds Teams,” talks about the Hubble Space Telescope, a flawed mirror, what story-lines mean and shares his insight on the future of space program.
A new book “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History,” by David Meerman Scott and HubSpot CEO Brian Halligan, is generating great “buzz,” (marketing, not herbal) but now, is coming under intense investigation. Is one of those lessons – how to steal a great name? For the first time a forensic investigation reveals the answer to one of history’s great mysteries …
I was working on a story when I ran into a perplexing problem. A total roadblock. How to simplify a complex story – one that involved quantum physics, cancer, depression, hope against all odds and the ephemeral topic of “making miracles?”
Are you a College Football Expert – glued to the TV every Saturday in the Fall, yelling yourself hoarse in the stands at your favorite university? Do your friends get tired of you arguing with sports analysts’ predictions each week? If you answered yes to the above questions, Cincom Systems, Inc. invites you to join our Cincom 2010 College Football Experts Club. And yes … there are prizes. Lots of them.
Shannon Whitley is a Web 2.0 trailblazer. He was one of the thought leaders behind the original social media news (SMNR) release. What’s it like when your daily work includes application development for Facebook, Twitter, FriendFeed, Identi.ca, Google Buzz, YouTube, Delicious, and Digg, as well as applications such as Joomla! and WordPress?
Sometimes motivation is a problem. It’s hard to get going. To get inspired. Especially when there is an overabundance of negative news or negativity in your work environment. When the problem is motivation, you need some time-tested tools to help you get going.
Creating or re-designing your current news room into a social news room to keep up with today’s business requirements means you will have to justify the costs to the CFO. Be prepared. Your presentation will have to have a hook so powerful you can hang a hat on it. They will ask questions. Many. Then [...]
I propose we kill the word “manager.”
Kick it.
Shoot it.
Just be done with it.
All of recorded history confirms that the relative strength of a nation’s military power largely determines the degree it can assert and enforce its imperialistic, economic and political aims. The waxing and waning of its relative military power tends to closely correspond with the rise and fall of nations. Similarly, the relative power of a [...]
Ease-of-use and aesthetic elegance drive high adoption rate.
Barry made a mistake on an order that caused an ugly manufacturing delay for a key customer. He tried to solve a particular problem in a novel way and it failed. The customer called the head of the organization to complain. He threatened to stop using them as a vendor. The boss made the assurances necessary to keep the customer happy. When he hung up the phone, he stormed out into the office and headed straight for Barry.
The real key to successfully selling complex products and services lies in addressing the underlying issue—the need to capture knowledge from wherever it is held in the organization and making it available to whomever needs it, whenever and wherever that is.
It is enough to make any Marketing VP (not to mention the CFO) think they’ve found the Promised Land. Online global communities with easy access, no cost to participate, and literally millions of people and companies joining every month, driving traffic estimates to the stratosphere. But is it?
If you’re in business you have to be a major player in the explosive new reality show of “Content.” The setting is a chaotic conflagration of burgeoning content, consuming your time, effort and mind-space. The goal? How to connect through the chaos.
What”s important is not so much what people hear, it’s what people want to repeat after hearing it.
Is it possible to give a business presentation without presentation software like PowerPoint or Keynote? To a grizzled tough crowd of hospital financial managers – about Social Media? Are you kidding? If so … how?
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